I have ventured into new design territory and created....my first ever....sign for the outside of a business! After the logo, this is probably the most important design a business can have, so it was such an honor and a challenge to create something eye-catching (and appropriate) for a 112 year old jewelry supply business located on historic Jeweler's row in Philadelphia, PA. The owners wanted a design featuring their trademark crucible and I chose to make the sign in the style of art nouveau (not only because, I am so very obsessed with art nouveau, but also because it was the style movement way back when the business started in 1898).
(the old sign, obviously in need of replacing)
(preliminary sketches)
(final design!!)
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