Showing posts with label marketing campaign. Show all posts
Showing posts with label marketing campaign. Show all posts

Tuesday, August 14, 2012

GO Bananas for Fair Trade Campaign

GO Bananas Facebook Timeline Photo
It was a few months in the making, but the Go Bananas For Fair Trade Campaign I worked so hard on is finally live! For this project, I got to design and illustrate the logo, spot illustrations and all the promotional materials: 16 page tool kit, banana cutout, Facebook & web banners, poster & Powerpoint template - whew!

It was nice to use BOTH my illustration AND design skills on this project, hopefully I can do more work like this in the future - I really love to draw and don't get to do it professionally as much as I'd like (though I am going to be changing this in the next few months!).

To start the project off, my first job was to create the logo
Go Bananas for Fair Trade Logo






Next, I drew some spot illustrations & borders to be used on the website and campaign materials. These were done in illustrator, because vector art is so incredibly clean & useful in this type of project.

I don't think I need to mention that this was my favorite part of the entire project, hehe.

The biggest part of the campaign pack was the 16 page, text -heavy "Toolkit".

                          (cover)                                    (interior page)

 Then some web & facebook banners

(ooh, look, animation! Super easy to do in Photoshop!)


(facebook timeline photo)

A Poster

........And powerpoint templates.







If you'd like to see the Toolkit (or anything else in its entirety) everything is available to download from the Resources section of the Go Bananas website.


Tuesday, December 13, 2011

My Pictures with Santa - Marketing Campaign

Wow, I think that must has been my longest lapse between updates, ever. But it's not that I haven't been busy, in fact, just the opposite....which is why I haven't posted :)

Last month I got to work with ProsDigital on a HUGE project - a logo, website, flyer, and multiple email blasts for Cherry Hill Photo (If you live in the South Jersey area and have taken your child to see Santa at the mall, then you have probably seen my work!). 


First, I designed a logo for their new website...


Next it was a brand new website, which enable customers to download a free digital  version of their Santa photo. I can't take credit for the structure of the site or the variable data programing, that was done by ProsDigital :) However I used a new program, Adobe Muse, to make the site a lot prettier. This was my first time using Adobe Muse and I like it so much better than Dreamweaver. The site is live at mypicturewithsanta.net, but you won't be able to view all the pages without a photo code.




Next up,  a flyer which is given out to all their customers when the get their Santa photos taken.



And finally, an email marketing campaign for when people order their online photos. There are several versions of this, depending if the customer has ordered their photos yet or not.





I have a few more projects I had also finished in the last month, but I will save them for the next post, I have some online Christmas shopping to do :)))

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